Thursday, May 25, 2006

My Experiments With Trends

Enter a key search word on Google Trends and get an interesting insight on the cities searching for that item. Here are a few of my India-specific experiments. The top three cities are printed alongside.

1. Shah Rukh (Trivandrum, Calcutta, Delhi)
2. Blog (Delhi, Bangalore, Surat)
3. Vegetarian (Surat, Bangalore, Mumbai)
4. Cricket (Chandigarh, Coimbatore, Indore)
5. Porn (Surat, Delhi, Jaipur)
6. Rang De Basanti (Delhi, Surat, Mumbai)
7. Bush (Indore, Coimbatore, Ahmedabad)
8. Love (Jaipur, Surat, Trivandrum)
9. Jobs (Jaipur, Chennai, Chandigarh)
10. Sex (Trivandrum, Chennai, Surat)

And when you take the world into account:
1. Bill Gates (Seattle, Lima in Peru, Bogota in Colombia)
2. Smoking (Edinburgh in UK, Chicago, St. Louis in USA)
3. Terrorism (Washington DC, Reston in USA, Brisbane in Australia)
4. Sport (Rome in Italy, Milan in Italy, Paris)
5. Fashion (Delhi, Melbourne, San Diego)
6. Alcohol (Perth, Melbourne, Sydney)
7. Pamela Anderson (Lima in Peru, Santiago in Chile, Caracas in Venezuela)
8. Charity (Bletchley in UK, London, Thames Ditton in UK)
9. Murder (Philadelphia, Chicago, Dallas)
10. Economy (Delhi, Mumbai, Washington)

Discrepancies:
1. These keywords are specific to Google. Even though Google Search rules the roost, Yahoo and MSN do have a decent share.
2. These are English words and apart from a few Latin American countries, most results narrow down to a English speaking user base. No Chinese city figured in any of the results.
3. Singular and plural forms of a word dumps radically different results.

3 Comments:

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